81% of advertising is D.O.A.

Here’s a hard truth: advertising today is a graveyard of sameness. It’s doom-scrolling instanity.

Good, effective advertising has never been about blending in. It has always been about breaking the mold, keeping things simple, getting the basics right, creating recall value, and delivering a tangible return on investment. That said, what do I bring to the table? Here’s my answer: old-school grit, new-age ambition, 2 decades of experience across categories, unbridled passion, positively disruptive thinking. In other words: Magic or nothing.