Senior Copywriter with extensive experience in conceptualizing and executing innovative campaigns for global brands across diverse industries. Proven track record in strategic thinking and purposeful writing, with notable projects including for Global work for Audi, Mercy for Animals, Huawei, Nivea and Henkel Beauty Brands campaigns. Aspires to leverage creative expertise to drive groundbreaking work as a Creative Director.

Scholz & Friends Hamburg Apr 2022 - Jan 2025
Senior Creative
Audi
Played a key role in crafting the global brand relaunch campaign, “This is Audi,” helping shape the brand’s shift to a digital-first identity.

Developed and executed creative concepts for the Audi Q3 launch campaign.

Delivered strategic and creative work across Audi CRM initiatives to boost customer engagement.

Created impactful campaigns for Audi Progress Circle and Audi Genuine Accessories on a global scale.

Conceptualised and produced content and innovative ideas for Audi MMI and the Audi Holoride project.

Mazda Europe
Conceptualized and developed international campaigns, wrote website, social media, and campaign copy for Mazda Europe. 

European Union
Conceptualised, wrote and executed a pan European campaign for the EU clean-tech initiative. 

Others
Took lead creative responsibility for campaigns and pitches for McDonald’s, LIDL, Discover Airlines, MAN Trucks, Telekom, and Coca-Cola, contributing to multiple successful projects.

Berlin Tea Company Jan 2017 - Present
Founder & Partner
Developed the brand and communication strategy from the inception stage, utilizing market research and competitor analysis to establish a strong market presence
Managed sourcing, sales, and marketing efforts, including social and digital marketing, events, packaging design, website copy, promotional campaigns, and product development, leading to increased brand visibility and customer engagement